Nike made a lot of people really made when they paired up with the disgraced Colin Kaepernick for a set of advertisements:
 

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

Mike Rowe took them to town though, explaining real heroism on 9/11 and what Nike should have done:

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