The Trump Campaign unleashed its latest attack on presumptive Democratic nominee Joe Biden.

The website titled “Truth Over Facts” features a true crime investigative documentary feel to it.

In the first ad published to the site highlights and examines comments, Biden has made with some playful true crime commentary by Tim Murtagh who serves as the campaign’s communications director.

Here’s the first ad (Part 1):

The possibly brilliant ad format appears to be laying the groundwork for future ads that look into Biden’s past with a “true crime” feel.

According to a campaign press release, the video series will be “aimed at uncovering the truth behind Joe Biden’s never-ending, seemingly incomprehensibly statements during his third, plodding campaign for president. The website takes a closer look at Biden’s words and phrasing and brings in “experts” to discern if there is hidden meaning behind the declaration that most normal people would miss.