RNC Demolishes the DNC in Digital Viewership

White House [Public Domain]

The RNC is demolishing the DNC in terms of digital viewership. Viewership for the live stream on C-Span was 6 times higher for the RNC compared to the DNC.

According to The Daily Wire:

The Democratic National Convention (DNC) struggled badly with ratings last week, performing poorly via online streaming and dropping 25% in broadcast viewership on the first night, and hitting a massive 48% decline by the second night of the convention.

According to The Hill, C-SPAN’s livestream of the RNC garnered nearly 440,000 views. The first night of the DNC, by comparison, gathered a mere 76,000 views.

Speaking specifically to digital metrics, The Post Millennial’s Chief Marketing Officer Jeff Ballingall said last week that the speech from former first lady Michelle Obama, which was widely praised by the mainstream media, preformed poorly, buried in online views by an ad from relatively unknown GOP congressional candidate Kimberly Klacik.

By digital metrics, Michelle Obama bombed at the DNC last night. The former first lady was completely outdone by an unknown house candidate, [Kim Klacik],” Ballingall argued, citing Facebook, Twitter, and YouTube views and engagement. 

When comparing Biden to Hillary his acceptance speech views were 21 percent lower than the acceptance speech of Hillary Clinton.

Joe Biden’s 21.8 million viewers are dwarfed when compared to Trump’s 34.9 million viewers in 2016.



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