Could there be a new king of conservative news? Monday night Newsmax’s show “Greg Kelly Reports” surpassed Fox News’s “The Story with Martha MacCallum” marking the first time the smaller conservative competitor has bested Fox News in the key 24-54 age demographic.
“Greg Kelly Reports” attracted over 229,000 viewers compared to the 203,000 average views who tuned in to watch MacCallum’s show.
— Newsmax (@newsmax) December 9, 2020
The Daily Caller reports:
“We’re here to stay,” Newsmax CEO Christopher Ruddy said Tuesday according to CNN. “The ratings are showing that.”
Despite the win, Fox News still typically heavily outpaces Newsmax, ranking four times higher during any hour, Nielsen data indicates. For example, Fox News had an average of 1.36 million viewers throughout Monday compared to Newsmax’s 316,000 viewers – despite the latter network’s win at the 7 p.m. time slot.
Additionally, Fox News has continued its reign as the most-watched cable news network for primetime shows with total viewers. The network had 1.3 million viewers with 198,000 for the key demographic across the total day for the week of Nov. 30-Dec. 6, Nielsen data shows. Fox News also saw 2.7 million viewers with 412,000 in the key demographic for primetime shows that week.
“Greg Kelly Reports” was not the best-ranking show Monday night, despite beating out MacCallum. CNN’s “Erin Burnett OutFront” had 423,000 viewers for the key demographic and MSNBC’s new show “The ReidOut” averaged 280,000 viewers.
It seems that President Trump’s tweets urging Americans to turn their TVs to the smaller conservative outlet Newsmax are paying off. In the past months, President Trump has become increasingly critical of Fox News especially after the outlet prematurely called Arizona for Joe Biden.