Dana Loesch Plans to ‘Keep Monetizing the Hate’ as She Moves into Late Radio Icon’s Timeslot

Gage Skidmore Flickr

Conservative radio host Dana Loesch is hoping to draw in some of the late Rush Limbaugh’s loyal listeners as she moves her popular radio program, “The Dana Show” into his previous timeslot weekdays 12 to 3 p.m. ET. While Loesch might be airing her radio program in the same time slot she’s careful to note that she isn’t aiming to replace Rush, she shares similar conservative convictions to the late talk show host but she fully plans to continue doing what she’s always done to distinguish herself from the competition.

According to The Daily Wire:

“I’ve talked about Rush before. I’m good friends with his family. I’m not trying to fill in for Rush,” Loesch told The Daily Wire. “I’m trying to show you can have fun with political analysis and commentary. It doesn’t have to weigh you down. And it’s fun to, quite honestly, to tie absurdity into things. I want to show it’s not the way forward for conservatives to be angry.”

The radio host touches on a range of topics, like the Second Amendment, foreign policy, and just how “woke” the military has become. There are also topics that she touches on every single time she’s on air.

“There are things I hit every single day, like anything that has to do with government theft, like taxation, as well as all of the cancel culture stuff,” she said, referring to Dr. Seuss, Mr. Potato Head, and the like.

A major distinguishing factor of “The Dana Show” is her “Mailbag of Hate” segment where she reads some of the hate mail she receives online and then uses the proceed to buy ammo. Loesch says that she will continue “monetizing the hate” on the show.

Although there’s an ammo shortage, the “mailbag of hate” segment carries on. The problem, Loesch said, is the lack of creativity in the emails and social media postings. If she’s going to take the time to sift through her inbox and pick the best ones to read on air, she wants to see people put thought into their hate mail.

 



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