Things are off to a rocky start as former Biden Administration aide Symone Sanders transitions to her new role with MSNBC.
Sanders, who served as national press secretary for Democratic presidential candidate Bernie Sanders during his 2016 presidential campaign, then worked as a senior adviser for Joe Biden in his 2020 presidential campaign before becoming the top spokesperson for Vice President Kamala Harris reported dismal ratings following her debut.
The Daily Wire reports:
“Sanders drew just 361,000 total viewers for her 4 p.m. show, titled ‘Symone,’ on Saturday,” the New York Post reported, citing newly released Nielsen ratings. “She also managed to attract just 29,000 viewers in the advertiser-coveted 25-54 demographic.”
For comparison, Fox News Channel’s “Fox News Live,” which ran at the same time, drew 842,000 total viewers, including 163,000 in the 25-54 demographic, the Post said.
Sanders attempted to give herself a big ratings jump by inviting First Lady Jill Biden to be her first guest on “Symone on Saturday.”
Sanders’ program airs Saturday and Sunday at 4 p.m ET. “We’re going to do today’s headlines, but we’re going to go deeper. We’re going to get to the weeds,” said Sanders, who also has served as a CNN commentator.
“I’m a millennial, and the only reason, frankly, I was turning on the TV was because of the job that I worked,” she said. “When I wake up in the morning, I’m checking Twitter, I’m checking Instagram, I check my email, I check my text messages, and I would not turn on the TV … and then the first time I see a television that’s on is when I walk into my office.”
After announcing her new role with MSNBC, Sanders pushed against claims she’d simply be a talking head for the Biden administration.
“I’m not here to be a spokesperson for the Biden administration. I had that job already,” Sanders said at the time
Will the ex-Biden aide manage to rebound and manage to find some success with MSNBC or is her new career over before it even started? Tell us what you think in the comments below.