Disney decided to go woke and now it will pay the price.

After years of being in the business of providing a little bit of magic to children–and parents across the globe Disney has broken its trust with families. Families expect Disney to create wholesome entertainment for kids, not push a hidden liberal agenda. The deal was a solid one for decades, Disney creates family-friendly content, and in return families give their hard-earned cash.

According to The Daily Caller:

But Disney broke the deal. Hundreds of millions of subscribers give Disney eyeballs and clicks, and we pay for the privilege — in the billions of dollars. We turn our kids into Disney viewers and consumers for a wide range of reasons. Ultimately, it’s because we’ve grown to trust Disney with our kids. We want to believe, “Hey, it’s Disney, they’re a wholesome company.” And that is the deal: We trust Disney. They make loads of cash, and we get quality, uncontroversial content for our kids. That has always been the deal.

Until Disney broke the deal, content was not political. But streaming and politicking have become synonymous in too many cases. “Toy Story” has gone “queer.” “Raya” may be next. The normalization of “body-positivity” (read: obesity) is in, along with “white privilege,” “systemic racism,” “racist infrastructure,” and other un-American terminology. One Disney executive even wants 50% of the company’s characters to be homosexual or “underrepresented.”

Parents could once allow Disney to entertain children without worry. Now, parents have to pre-screen new Disney releases for left-wing talking points, defeating the benefit of the bargain. When the company peddles an ideology that is unapologetically anti-American, anti-freedom, and anti-parent (those on the other end of the deal), American Dad and Mom are left with hard choices. Those choosing to abandon Disney altogether are certainly justified in doing so. We’re interested in children’s programming, not programming our children.

Disney may consider its liberal agenda good business, but catering to left-wing sociology majors and “triggered” high-schoolers alienates most consumers. Blatant propagandizing will only further alienate the company’s target audience. The overwhelming majority of Americans — who love their country and their freedoms — simply turn to Disney for wholesome programming. They just want Disney to honor the deal.

Disney is no longer the only kid on the block, competitors like TRUTH Social and The Daily Wire are waging their way into producing family-friendly content and are ready to welcome the families being cast aside by Disney.