According to Axios, former President Donald Trump is contemplating a comeback on Twitter, a platform he hasn’t actively used for more than two years. Instead of questioning whether he should return, Trump is apparently pondering the opportune moment to make a triumphant comeback.
Despite the fact that Twitter has seen an increase in conservative users sharing Trump’s content on Truth Social, this alone has not enticed him to return to the platform.
Insiders speculate that Trump will eventually make a comeback on Twitter to capitalize on its influential and dramatic nature. This strategic move would act as a defense against negative news and legal challenges, as evidenced by his public discontent regarding recent charges related to Truth Social.
Axios reports that allies, including Mike Davis, the founder of the conservative legal group The Article III Project, have encouraged Trump to return to Twitter before the presidential campaign gains momentum, citing potential political advantages and benefits for his business endeavors.
However, prioritizing Twitter over Truth Social could potentially devalue his company and platform, jeopardizing the future of Truth Social as a whole. Nonetheless, the boost Trump seeks for the upcoming 2024 Presidential election might make abandoning Truth Social and returning to his substantial following of over 80 million Twitter users a worthwhile trade-off.
In December 2022, Trump contemplated a return to Twitter but ultimately decided to stick with Truth Social. If he chooses to come back to Twitter, he might need to adhere to a contractual agreement with the company, which could require a six-hour gap between posts on both platforms. Alternatively, he could strike a balance by sharing general tweets on Twitter while reserving exclusive content for Truth Social, potentially enticing users back to the platform if they crave more of Trump’s presence.