The days of White House journalists becoming famous for criticizing and fighting with the president are long gone. Being assigned the White House beat used to be a boring assignment for those in the media but when Trump was in office that all changed. However, now that Trump is once again a private citizen media networks are seeing a sharp decline in viewers.
Double yikes, if advertising $$ is your thing. pic.twitter.com/jSTKp5AaOm
— Noah Rothman (@NoahCRothman) March 12, 2021
According to The Daily Caller:
The size of the audience watching “CNN Tonight With Don Lemon” between March 1-5 was down by -32.5% compared to the average audience between Nov. 30-Dec. 4, 2020, before President Joe Biden’s inauguration and Trump’s impeachment trial, VIP showed in its analysis.
CNN shows appeared to suffer the most sizable slumps for audience numbers in that time period. “Anderson Cooper 360” had its average audience decrease by -32.2%, while “Cuomo Prime Time” saw a -28.5% decrease, according to the report.
Fox News was not immune from the post-election impact either, although it was not as pronounced as CNN’s or MSNBC’s. “The Ingraham Angle’s” audience decreased by -9.2%, “Hannity’s” decreased by -11.9%, and “Tucker Carlson Tonight” saw a -4.8% decrease, according to the analysis.
CNN and MSNBC’s decline for 9 p.m. primetime shows was especially noticeable after the impeachment trial was over in mid-February, the analysis showed. “Cuomo Prime Time” saw a -31.3% decrease after the impeachment trial was over. The show had seen a brief 7.7% bump during impeachment week. “The Rachel Maddow Show” on MSNBC experienced a similar trend, with a 10.1% boost during impeachment week, but a -22.3% audience slump after the trial ended.
Far-left networks like CNN loved to hate Trump and have quickly found out that Biden simply doesn’t bring in the same viewership as his predecessor.