Cancel culture strikes again. Costco joins the ranks of woke corporations choosing not to carry pro-Trump businessman Mike Lindell’s My Pillow products. According to Lindell, the move by Costco will ultimately cost his company between $4 and $10 million in annual sales.

The New York Post reports:

“Costco basically did a slow cancellation, slower than the other stores,” Lindell said in a phone interview.

It will also affect some 40 salespeople who would travel to Costco stores to hawk the company’s products, he said. Lindell said he has offered those staffers other jobs at My Pillow, though “we did have to lay some off.”

Lindell said Costco did not explain the move, but he thinks it was related to what he calls the “cancel culture” that influenced other companies.

Costco “said they were going to discontinue us but they were going to honor their contract, which I’m not sure what that means,” Lindell said.

After the Jan. 6th Capitol riot more than 20 other retailers ended their contract with Lindell over his support for former President Trump.

Lindell is also facing a major defamation lawsuit from Dominion Voting Systems over his comments regarding voter fraud and irregularities made in the weeks after the 2020 presidential election.