Report: One in Five Viewers Have Stopped Watching CNN

By Ken Lund (Flickr: CNN Center, Atlanta, Georgia) [CC BY-SA 2.0 via Wikimedia Commons

CNN’s viewers and ratings are continuing on its downward spiral, last week the network dropped another 19% of its viewers. CNN’s prime time viewers and its 25-54 demographic plummeted, meaning it lost one in five of its viewers.

The Daily Wire reports:

CNN’s prime time lineup attracted a meager 833,000 total viewers and 184,000 in the coveted 25-54 demographic. That ranks behind both Fox News (with 2.05 million total prime time viewers and 309,000 in the demographic) and its competitor among left-of-center viewers, MSNBC (which won 1.3 million total viewers and 156,000 in the demographic).

CNN is now the sixth-rated cable network in prime time, behind Fox News, MSNBC, HGTV, the Hallmark Channel, and the History Channel.

CNN’s ratings collapse has trickled down from the top, where the network’s morning show “New Day” won its smallest audience in more than seven years. “‘New Day’ managed only 76,000 viewers among the key demo of adults age 25-54 for the week of July 5-11, its smallest audience in the crucial category since the week of June 23, 2014,” reported Fox News. Overall, “New Day” attracted 433,000 total viewers, as compared to 1.1 million for “Fox and Friends” — or about 40% of Fox’s morning audience. “The recently revamped “New Day” has now failed to reach 500,000 average viewers for 11 straight weeks.”

That’s particularly discrediting for Jeffrey Zucker, who became president of CNN after a successful run as producer of NBC’s “Today” show.

Fox News has remained the number one cable news network since January.



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