News Networks Saw Major Viewership Drop in 2021

By Ken Lund (Flickr: CNN Center, Atlanta, Georgia) [CC BY-SA 2.0 via Wikimedia Commons

Over the past year, news networks have seen major drops in viewership, especially left-leaning networks like CNN. Data is revealing just how many Americans stopped watching news networks in a port-Trump era.

The Hill reports:

The drop in viewership this year was larger among cable news networks, The Associated Press reported, citing Nielsen data, with a 38 percent drop in weekday prime-time viewership for CNN, 34 percent drop for Fox News Channel and 25 percent drop for MSNBC.

Network news channels fared somewhat better than their cable counterparts, with viewership at ABC’s “World News Tonight” and “CBS Evening News” dropping by 12 percent each and viewership for NBC’s “Nightly News” dropping by 14 percent.

Outlets such as CNN have recently turned to other revenue opportunities, including making investments in streaming services. For example, CNN hired former NBC News anchor Kasie Hunt as an anchor for its streaming service in August and announced earlier this month that longtime “Fox News Sunday” host Chris Wallace would join its streaming service in early 2022.

Earlier this month, it was reported that Fox News was the most watched cable news channel for a sixth consecutive year, commanding 44 percent of the day audience and 47 percent of the primetime audience in 2021. Like CNN, Fox News’s streaming service, Fox Nation, acquired a big name this year when it was announced in September that Piers Morgan would be joining to host a new show set to air in 2020.

During Trump’s time in the White House, many news networks enjoyed their highest viewership ratings in years. Many left-leaning networks like CNN capitalized on their hatred of Trump but then experiencing a major drop in ratings when they no longer could continue their witchhunt against the President.



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