Liberal networks have been struggling to remain relevant in a post-Trump era after years of constantly attacking. No other network seems to have struggled more than CNN which has been steadily bleeding viewers since Biden’s inauguration. CNN’s once-popular program “The Lead by Jake Tapper” has reportedly lost 75% of its viewers since January.
Fox News reports:
Tapper’s program averaged 2.8 million viewers in January but settled for only 706,000 in the 4 p.m. ET timeslot from May 31 through June 23, losing three-quarters of its audience in the process. Tapper’s second-quarter viewership is down 49% compared to the first quarter.
While January featured a historic news cycle with the Capitol riot, the inauguration of President Biden and the lead-up to former President Donald Trump’s second impeachment trial, his direct timeslot competition on Fox News has lost a fraction of the viewers that “The Lead” has. “Your World with Neil Cavuto” has kept 1.1 million of the 1.5 million that tuned in during the jam-packed first month of 2021.
Tapper has also lost significant viewers among the key news demographic of adults age 25-54, dropping 79% of January’s audience during the first three weeks of June in his timeslot. Tapper’s show is down 47% in the second quarter compared to Q1 among the category most coveted by advertisers.
In April, CNN awarded Tapper with an extra hour and expanded the show from 4-6 p.m. ET but the move hasn’t paid off in the ratings department for the struggling network. “The Lead” averaged only 799,000 viewers during the 5-6 p.m. ET window through June 23, while Fox News’ “The Five” averaged 2.6 million during the same timeslot to beat Tapper by a whopping 229%.