President Donald Trump plans an aggressive travel schedule, taking him to as many as 13 states over the next seven weeks, to sell the idea of a tax overhaul as the administration tries to avoid repeating the communications failures of its attempt to repeal Obamacare.

With a make-or-break legislative battle looming on taxes, the White House is moving to clean up a disorganized communications operation, said four people familiar with the effort.

The strategy was revealed by top advisers to about 40 allies during a closed-door meeting last week. It calls for the president to visit states he won where a Democratic senator is up for re-election next year, including Florida, Indiana, Michigan, Montana, Ohio and Pennsylvania, said three people who attended. The people asked not to be identified discussing internal strategy.

In some instances, cabinet members will be deployed behind Trump in a “second wave” after the president’s speeches and town hall meetings to amplify his message.