Abortion takes center stage
After the Supreme Court released their ruling in the Dobbs vs. Jackson case, the needle turned. Democrat rhetoric claimed that Republicans stole human rights from women. In some states, polls showed a massive uptick in new registered voters that would benefit Democrat candidates.
Abortion has taken center stage for many Americans and for low-information voters it seems like a clean cut case. Ultimately, pro-lifers need to work on improving messaging because every major public institution is pro-abortion.